You're probably not building AI. And that's okay.
Not every problem needs a Large Language Model. Here's when to use real AI, and when simple automation beats the hype.
Software developer, founder & digital problem solver 🚀
I build custom digital tools that solve real-world problems. Through my agency and freelance work, I help companies streamline operations, launch platforms, and turn ideas into working products. Here, you’ll find a mix of client cases, nerdy builds, and notes from my journey.
Hiring a developer? Here’s what actually matters
Beyond code – what to really look for when hiring external dev talent
Great ideas deserve great execution
A reflection on how good ideas fail without aligned values, real work, and respect for the people they’re meant to serve.
Let’s not automate ourselves out of business
I’m not anti-AI. Quite the opposite. But I’ve seen companies fall in love with automation to the point where they start removing the very people who make their business work.
Projects
- Company
- Robert
- Role
- Founder
- Date
- Company
- Jura360
- Role
- CTO, Co-owner
- Date
- Company
- Danish Red Cross
- Role
- Activity Manager
- Date
- Company
- Deveo
- Role
- CEO, Founder
- Date